Charity Vouchers as survey incentives

Using Charity Vouchers offers several powerful benefits:

Positive Perception: Donating to a charity can enhance the image of the survey sponsor, showcasing their commitment to social responsibility.

Increased Participation: People are often more willing to engage in surveys if they know their participation will support a good cause that they personally care about, leading to higher response rates.

Incentive Choice: Organisations often offer Charity Vouchers alongside – rather than instead of – more conventional incentives. That way, recipients can choose the reward that most incentivises them.

Attracting Diverse Demographics: Charitable incentives can appeal to a wider audience, including those who may not typically engage with surveys.

Bottom Up not Top Down: Charity Vouchers can be donated to any UK registered charity. This means it’s the recipient who chooses the charity they want to support, instead of being given a pre-determined charity or list of charities by the survey sponsor. One of our company customers described this as the benefit of being ‘Cause neutral’.

Within Company Guidelines: Many companies have strict rules about what gifts/incentives their staff can accept. Charity Vouchers are usually seen as being acceptable because there is no material or tangible benefit directly to the recipient.

Immediate reward: Our e-vouchers are sent to the respondent by email which means, depending on how the customer has chosen to arrange their use of vouchers, there can be minimal delay between any research and the respondent receiving their reward. This is clearly good practice in itself but can have the added benefit of making the recipient more positive towards taking part in future research.

Overall, using Charity Vouchers as incentives can enhance participation rates, while simultaneously helping good causes, large and small, local and national, right across the UK.

If you have any questions at all, or would just like to talk through your ideas, please get in touch and we’ll be glad to help.